Families are increasingly more stretched for time, as a result of an increase in dual-income earning families, an increase in our children’s commitments, and, we own far more belongings than ever before. So much so that a $22 BILLION a year industry has been built around personal storage. Virtually all product trends and sales in the U.S. home organization products market are driven by the fact that North Americans have a lot of, and many consider too much stuff. Consumers say they need more products to help corral their things. Two thirds of American adults in a national online survey say they could use more home organization products. In the 1970’s the average home was 1000 square feet.