Beyond wanting to feel more organized and learning the steps to get there, every client brings two very important things into a project: what we call their style and their focus. Your style is how you operate. Your habits, patterns, and the reasons you got to where you are. Your focus is your main goal, or the outcome you care about most.

A lot of our buying habits have nothing to do with the items themselves. This post explores the emotional needs behind shopping, why it often reflects the identity we’re reaching for, and how understanding those patterns can bring more clarity and calm to your home.